People of India are known to foster rich traditional values. There is a significant influence and history of Vaishnavism that is deeply rooted in the cultural and devotional atmosphere of Braj.   

The entire belt of Braj Mandal serves a united uniqueness as it accommodates various art interventions such as Sankirtan, folk and oral narratives of poetic hymns for storytelling, performative traditions and rituals, drama, music, philosophical and cultural education, and the architectural brilliance and craft of Braj. The wisdom from the saints of Braj adds a new dimension to the attractiveness of this holy land for the seekers of true knowledge.  

Vrindavan Heritage Tower will focus on preserving the charm of ancient Braj through its innovative approach which will include modern technology and ancient art forms.  The Vrindavan Heritage Tower will include cultural centers and theatres.  It will hold various cultural and traditional events to promote the core values associated with it. The organization will also serve as a platform for youngsters and other enthusiasts to showcase their talent and further the preservation of Braj heritage.